Company details for DGI

  • 0777 (Display number) 07771 814118
DGI, Studio 12,
Glove Factory Studios,
1 Brook Lane, Holt,
Trowbridge Wiltshire BA14 6RL United Kingdom

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Product Information

Product Label Design

Product Label Design

Stockcode:

Butcher’s Gourmet

Challenge

Butcher’s Petcare asked us to create new packs for their Gourmet range of posh dinners for discerning dogs. Key objectives were to complement the new structural packaging and communicate the taste values of the chef’s premium recipes (with no pampered pooches
in sight!).

Solution

Our new Butcher’s Gourmet packaging looks tasty, tempting and a cut above competitive products. The cheeky Jack Russel with his wooden spoon is engaging and communicates the appetite appeal of the chef’s special recipes. The design accentuates the unique structure of the pack with the white top giving premium cues and standout on the busy, cluttered fixture. Strong colour coding helps range navigation especially as consumers tend to shop this category on autopilot.

Result

“Our new Gourmet pack with DGI’s design is totally unique and differentiating within the crowded category. The packs have great standout on shelf and do a first class job in communicating the premium, tasty recipes in the Gourmet range. The Jack Russel is intelligent, fun and a real character, perfectly summing up the personality of a ‘Butcher’s dog’. We’ve had some excellent feedback from the Trade and the new pack has helped us to drive distribution gains”.

Gourmet Brand Manager

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About us

With more than 30 years of experience, DGI is a multidisciplinary brand design and marketing agency. Our passion is creating brilliant brands. We love nothing more than working with clients to deliver creative, strategically smart solutions that add value to their businesses.

We Specialise in:

  • Brand Creation
  • Packaging Design
  • Brand Identity
  • Brand Strategy & Planning
  • Naming & Positioning
  • Point of Sale
  • Brand Communication
  • Digital Media
How we can help…

Brand Creation

Creating new brands and launching new products is what we love to do. Our first step is to create appealing concepts that differentiate ourselves from the competition with strong positioning. Once the name and proposition have been selected, we create marketing materials that will attract the target audience.

Packaging Design

The development of top-notch packaging is what makes us tick! In today's competitive in-store environment, we'll ensure your brands always catch the consumers' attention on-shelf.

Brand Strategy and Planning

Using our expertise, we'll determine what your target consumers want and need. Our team can then help you develop (or fine-tune) your brand's positioning and plan your product portfolio accordingly. As well as creating awareness and encouraging consideration, we are also capable of suggesting effective communication strategies.

Brand Communication

Your brand can communicate effectively at every touchpoint with your consumers with the help of our team. Media such as digital, point-of-sale, literature, advertising, and sales support materials are included in this category. Our team can also design and build websites and create content that will engage your consumers.

How we work…

Our core value is 'creativity that gets results', and we'll always go the extra mile to help you achieve your business objectives...
In order to ensure everyone in the team is on the same page with the commercial challenge, we always spend time 'upfront' understanding a client's business, category, and consumers.
All projects, regardless of size or budget, are overseen by the senior team.

We are able to handle those quick turnaround projects that many others would find impossible, knowing how fast things move today.

It is our firm belief that this partnership approach delivers the best results.

 

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